England's Emma Coates Leaves the Young Lionesses Post to Take Helm at NWSL's Bay FC

Embarking on a fresh professional challenge, the 34-year-old coach has left her position leading the England WU23 national team to be appointed head coach for NWSL franchise Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who led the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” commented Coates. “The experience has been formative both professionally and personally. Now, I feel ready and excited to push myself in a new environment.”

Proven Developer

During her tenure in 2023, Coates oversaw the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her right-hand woman, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's qualifications: “Emma is not only an excellent coach, but she also has a demonstrated history of elevating athletes to compete at the highest levels.”

“Her leadership qualities are exceptional of teams and environments and has the tactical philosophy we were looking for,” added Cossington.

Bay FC's Journey

The club had a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before slipping to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their next chapter. They have played a pivotal part in fortifying the pipeline between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many young players who have gone on to become senior Lionesses,” Step concluded.

Pathway Success

Since taking over Mo Marley in 2023, Coates presided over the rise of a number of players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for their replacements has begun, to continue the growth of the youth national team in the coming years.

Johnny Hawkins
Johnny Hawkins

A seasoned gaming analyst with over a decade of experience in the online casino industry, specializing in slot machine mechanics and player psychology.